Top 5 types of essential backlinks for result-oriented SEO strategy in 2023

A solid and result-oriented search engine optimization (SEO) strategy needs high-quality backlinks to compete with other websites in your niche. Backlinks are essentially links from one website to another, improving your website’s search engine rankings by boosting its authority with the search engines. The more backlinks you have pointing to your website, the higher it will rank in organic search results. So, it’s no surprise that backlinks are one of the essential ingredients in any SEO recipe. But what are the best types of backlinks to get?


Backlinks are one of the most important factors when it comes to organic search engine optimization (SEO). However, different kinds of links can be used in different ways, depending on your goals and audience. 

For example, you may want to use no-follow backlinks to avoid getting penalized by Google while still being able to drive traffic through those links. This article will cover five types of links that you need for a result-oriented SEO strategy.

How do backlinks work?

How do backlinks work?

Backlinks, also known as incoming or inbound links, are connections to your pages that come from other websites and act as a relevancy and quality indicator to Google. Google considers backlinks when determining a page’s ranking; the more backlinks a page has, the more probable it is to appear on the first page of search results.

How many types of links may be used for SEO

The best backlinks for SEO are those that pour a full glass of link juice to the site without putting it at risk of a penalty. There are

different kinds of links as described below.

1. Guest Blogging Backlinks

Guest blogging has been practiced for a while, but there are suitable methods for carrying it out.

Guest Blogging Backlinks

While Google doesn’t particularly admire connections from guest blogs, they do accept them to some extent. It must be related to the topic of your website and offer high-quality material for the other website that you write for.

The best part is that when you build strong ties with a reputable and relevant website, it may act as a reliable source of links.

Building a list of contacts for guest writing might take a lot of work, but it is worthwhile. 

2. Editorial Backlinks

These are backlinks that come from high-quality, authoritative websites. These are also referred to as incoming or inbound links. A website’s link popularity is increased when it receives editorial backlinks from other websites. 

Editorial Backlinks

The more editorial backlinks a website has its link popularity and search engine ranking increase.

Create perennial content that promotes your position as a thought leader in order to attract journalistic backlinks and establish your website and brand as a go-to source for interviews and business analysis. 

Make content that is interesting, engaging, and has the potential to become viral. Use SEO tools that can identify popular keywords and subjects that competitors have used successfully and that your site hasn’t yet addressed to expand your content strategy.

3. Relationship-based Backlinks

A link from one website to another is what is known as a backlink. But not all backlinks are created equal. The different kinds of links or best backlinks are relationship-based, meaning they come from websites that have something in common with yours.

Relationship-based Backlinks

When individuals often mention you as an authority in articles on topics related to your area of expertise, a relationship-based link is formed.

By establishing collaborations and trading relationships with other platforms, links may also be acquired without money. 

For instance, by:

  • Conduct business in publications.
  • Post an expert comment on an article.
  • Sharing information about upcoming events and discount codes.

The fact that you may get several links over time after building the relationship is what makes them so useful. It is a continuous process. 

If you get in touch with the website that mentioned you as a source, you might be able to transform a one-time editorial connection into a relationship.

4. Acknowledgment backlinks

When a company offers donations, sends a representative to speak at an industry event, sponsors it, etc., websites frequently include acknowledgments. 

Acknowledgment backlinks

Try to discover the most significant events in your industry if your specialty offers you this type of possibility. Track local events and activities. 

Consider whether you can speak at or otherwise participate in such a gathering. By doing this, you may increase the awareness of your business and make connections with others in your field while also obtaining relevant, safe backlinks.

You may detect and plan for prospective opportunities to obtain your own acknowledgments using SEO tools that discover the sources of your competitors’ backlinks.

5. Webinar-related backlinks

Websites can link to particularly useful information from webinars and their recordings. Websites commonly include links to your brand and a webinar embed code on their pages. 

Webinar-related backlinks

To gain these backlinks, use strategies related to blog promotion: the websites you choose for guest blogging or article submission may also prefer to include your webinar as a resource.

  • The organizers will email a link to view the videos when the webinar is over. In addition, a lot of businesses may record a webinar in advance and play it back as though it were a live webinar. 
  • Throughout this scenario, the business will occasionally go so far as to prepare pre-made audience questions and respond to them during the recorded webinar as if it were life.

How can you get worthwhile webinar backlinks? The webinars should be posted as recordings so anyone can link to them. Other users will link to them in their articles as well if it is a useful resource.

Final Takeaway

You cannot undervalue the effect of high-quality backlinks if you want to improve your search results ranks. These are reliable signs that search engines like Google can trust a website. Backlinking may be an extremely time-consuming and difficult task. Hire a company that can support and assist if you want to make backlinking but lacks time to do it.

Divyesh Bhatasana

Divyesh Bhatasana is a Founder & CEO of Jeenam Infotech who has a passion for helping customers as a Link Building Consultant.