14 Best Seo Tools That Seo Experts Actually Use In 2023

There are so many queries searched on Google every minute. Most user finds their answers on the first page of SERP. Ranking high on the result page is the key to getting more conversions and traffic. But the question is, how do you get rankings on SERP?

The solution is SEO. by doing proper SEO practice. A website can get rankings on the first page. SEO is not that much tough, and you don’t have to do all SEO research on your own. There are so many SEO tools available on the internet that can do your SEO work. 

SEO tools can save your time in keyword research, backlinks, content optimization, and many more SEO factors. You also can more accurate data for your website and make your site better in terms of SEO.

The most challenging part is choosing the perfect SEO tool among so many options. In this article, we will discuss the top 14 SEO tools that will make the SEO process easier.

Importance Of SEO Tools

The top Seo tools enable ensuring that your website is optimized for performance, as well as managing and monitoring your search engine rankings easier.

SEO is important in improving visibility and rankings, increasing website traffic, gaining brand authority, and creating a better user experience.

Best SEO Tools Must Use in 2023

All tools I am going to discuss in this article are used regularly to perform SEO. Google algorithms are constantly changing. To achieve rankings and better results, you need to use better tools. Because, in the end, better tools give you the most effective results.

The following 14 tools are must use for website optimization in terms of SEO:

  • Ahrefs
  • SEMrush
  • Google Search Console
  • Moz
  • Answer The Public
  • majestic
  • UberSuggest
  • Screaming Frog
  • KWFinder
  • SpyFu
  • SEO Quake
  • Woorank
  • SearchEye
  • Siteliner

1. Ahrefs

Ahrefs has trillion links in the database. It is considered as best for backlinks. In Ahref, you can find lots of keyword suggestions with important factors like keyword difficulty and search volume. You can also analyze your website as well as competitors’ websites. 

It will review your site and let you suggest what you should improve, such as internal & external linking, quality of content, etc. Understanding all of this can help you stay ahead of the competition and generate high-quality online content.

2. SEMrush

This platform offers an all-in-one solution that is ideal for learners. It allows you to instantly compare your website to your competitors, which is one of the most popular aspects of this tool. The On-Page SEO Analyzer tool makes it simple to keep records of your positions and receive recommendations on how to improve the performance of your website.

It also offers rank tracking software for rank tracking, link building, and backlink monitoring. SEMrush aims to provide users with a package that allows them to accomplish a little bit of everything from a single dashboard. It’s simple to use and understand. It’s also well-organized, with possibly the most detailed dashboard of any platform on this list, as mentioned above.

3. Google Search Console

Google is the most used search engine by users at this time. It’s only natural that their toolkit would be at the top of this list. Not only does Google Search Console provide you with everything you need to rank higher in searches.

But you can also request indexing, submit a sitemap, and more. It comes with keyword analytics tools, online help and documentation, search impressions and queries, and many other useful features.

4. Moz

The Moz software has an extremely user-friendly design. There is a competition analysis page, as well as page view tracking rules, custom with keywords and analysis.

Moz Local Overview - Moz

It aids in the detection of website SEO issues, the identification and prioritization of appropriate keywords, and the provision of recommendations on how to correct all errors. 

You may create custom analyses and collect data using the link research tool and collect campaign data, track keyword rankings throughout the period, and improve your link development approach.

5. Answer The Public

Answer The Public simply finds subjects to write about for your blog. This free SEO tool can be used to produce content based on keywords. It’s amazing to discover focused snippet chances. It would take you only five minutes, making it one of the most effective ways to generate SEO themes for new websites. 

The tool’s best aspect is that it displays a list of queries that web visitors are asking about a specific term. It provides important insight into exactly what people are looking for.

6. Majestic

The Majestic is a site that displays the top million websites in the world. The Site Explorer feature provides a rapid summary of your website, including the number of backlinks. It can also be used to determine the best keywords to target as an SEO keyword tool. 

Its key feature is that it allows you to verify the backlinks of a particular website. It not only assists us in recognizing the client’s optimization, but it also produces a clear and concise table that we provide oh our clients so that they can comprehend the issues and how they compare to their opponents.

7. UberSuggest

Ubersuggest is a free keyword analyzer that aids in the identification of keywords. With hundreds of ideas from our wonderful online keyword planner, you can select the most suitable terms to utilize on your webpage. 

My New SEO Tool: Ubersuggest 2.0

This tool will help you figure out whether or not a keyword is important to consider, as well as how competitive it is. Ubersuggest’s statistics include keyword volume, competition, and CPC. 

8. Screaming Frog

The Screaming Frog methods perform site audits by quickly analyzing your website. Screaming Frog provides information faster than many of the SEO tools available online. This tool also alerts you to any issues that need to be corrected, as well as duplicate content, incorrect redirections, and places for improvement in the title, description, meta tags, and link building

It displays both opportunities for instant gains and essential data. Screaming Frog allows you to do a rapid audit and have a better knowledge of what’s going on.

9. KWFinder

KWFinder enables you to locate long-tail keywords with low competition. You’ll get a variety of new keyword ideas to help you enhance the rating of your website.

Specialists use this SEO tool to find the best keywords and generate backlink and SERP analysis reports.

KWFinder: Keyword Research & Analysis Tool by Mangools

Their Rank Tracker feature makes determining your rating and tracking your progress based on one important metric simple.

10. SpyFu

When it comes to competitive analysis, the SpyFu SEO tool is used. It does, however, provide the most comprehensive competition analysis of any of the systems on our list. It essentially allows you to (legally) spy on your sector competitors’ SEO techniques

SpyFu - Competitor Keyword Research Tools for Google Ads PPC & SEO

SpyFu is unique in that no matter which level of service you sign up for, you will have access to all of the data they uncover. Give this site a look if you’re seeking a competitive edge in a niche-specific business. 

View prior ranking histories finding organic keywords on a competitor’s site, and using Adwords templates are just a few capabilities.

11. SEO Quake

SEOQuake is a Browser extension that functions as an SEO analyzer tool, performing on-page site audits, analyzing both internal and external connections, and comparing websites to see how you compare to your competition. 

A Powerful SEO Toolbox for your Browser – SEOquake

It also comes with keyword research, such as relevant keywords, an easy-to-read SEO dashboard, and an export option that lets you rapidly download and share data with key members of your team.

12. Woorank

Woorank provides both paid and free services for tracking and reporting sales data. Woorank can assist you with identifying duplicate content, downtime, and security issues, as well as providing recommendations for how to resolve them. 

You may enter in the names of your competitors to discover the keywords they want and target the same ones. Most crucial, recognize what your website is missing in terms of technology and marketing.

13. SearchEye

SearchEye reveals how you’re utilizing keywords on your website. A SearchEye report provides an easy-to-understand overview of term usage and advises actions you can take to improve keyword optimization across your site, increase exposure, and make it easier for searchers to find you. 


SearchEye makes it easy to see how you’re employing keywords in each element of your page and across your entire website.

14. Siteliner

Siteliner is a duplicate information checker application that can help you detect duplicate content on your website. You may scan your entire website with siteLiner to look for duplicate content, broken links, average page size and speed, the number of internal links per page, and more.

It also compares your website to the average of all websites that have been assessed with this tool, so you can see where you stand.


Choosing the best SEO tools for your case does not always imply selecting only one. Start with one of the all-in-one tools listed before to see how it works for you.

Mayur Bhatasana

Mayur Bhatasana is a Link Building Consultant for SaaS Companies and Content Marketer at Jeenam Infotech .he has covered a wide range of topics. Now, he is focussing on SaaS , Tech, Business, Finance, Design, ecommerce