SEO Strategy For SaaS Companies: The Complete Guide 2023

The Software as a Service (SaaS) concept is freaking out right now, and now is a great moment to build your SaaS brand.

Growing a SaaS company is difficult, and investing in SEO is much more difficult, especially with many self-proclaimed SEO firms that may not provide what they promise.

How can you be confident you’re doing everything you can to organically build your SaaS business?

In this article, we’ll discuss the best SEO approach for SaaS businesses.

What is SaaS SEO?

The process of growing organic traffic to your SaaS business by applying methods that help you rank at the top of Google SERPs is known as SaaS SEO.

On-page SEO, off-page SEO, Local SEO, technical SEO, and other aspects of SaaS SEO are all essential.

Importance Of SEO For SaaS

The significance of SEO for SaaS cannot be understated. SEO can be the differentiator between your SaaS company and competitors attempting to reach the top through outbound and paid marketing techniques.

saas marketing in billion dollars

Here are a few reasons why investing in a strong SEO strategy early on is important for SaaS businesses:

  • Get attention from your targeted audience.
  • Drive visitors to your website.
  • Gives You an Advantage Over Your Opponents.
  • Gets more subscribers to your Software.
  • Reduce the cost of paid advertisements.

Perfect SEO Strategy for SaaS

You should use these given tactics if you want to improve your SaaS website’s Google rankings.

SEO Site Audit

SEO audit is necessary for identifying the situation of the website.

The technological framework of your site includes elements like page load time, which is a crucial concern when it comes to user engagement. Google also considers the quality of your site’s link architecture and the number of HTTP status problems it contains. 

These, as well as any settings to robots.txt, sitemap.xml files, or the way your site handles CSS and JS files, are detected when Google crawls your site.

Keyword Research 

The importance of keyword research in any SEO effort cannot be overestimated. This is because keywords are the foundation of market research. After all, they point you in the right direction.

You aren’t pursuing keywords that are especially related to your Software.

Instead, you’re focusing on terms that your potential clients use when they aren’t looking for what you have to offer.

This is the key factor of keyword research for SaaS.

SEO Optimized Content

Google crawlers can look at your website’s content to see if it’s relevant to the user. And if so, how relevant is it to the user’s search? 

saas seo process

The keywords and their variations identified in your content are used by Google to determine this. 

As a result, the first step in on-page SaaS SEO is to optimize your content for the proper target keywords.

Proper SEO Optimized content should,

  • Incorporate your target keywords within the title.
  • Use URLs that are short and descriptive.
  • Create an enticing meta description
  • Headings, subheadings, and content should all be optimized.
  • Optimize Your Images
  • Appropriate Image Name
  • Use Alt Text That Is Descriptive
  • Images should be compressed.
  • Link Internally and Externally
  • Cannibalization and keyword stuffing should be avoided.

Link Building Process

Link building is incredibly vital for your SaaS company’s SEO. You might not be able to rise to the top of SERPs and gain the much-needed search engine visibility if you don’t have enough high-quality, relevant backlinks.

Link building also aids in the development of authority and brand awareness within the industry. When a user sees another high-authority website linked to yours, it naturally puts your brand in a positive light and increases their trust in you.

You can use the following strategies to help you construct your SaaS website:

  • Email Outreach
  • Broken Link Building
  • Guest Post on Relevant Sites
  • Find Resource Pages
  • PR Tactics

Result Tracking

At the end of the day, all of your SaaS efforts will be worthwhile only if you can track the success of your initiatives. By keeping track of the SEO results.

You can learn a lot about how well your campaigns are performing. You can spot flaws in your SEO approach and devise action plans to address them.

Several metrics can be used to assess the success of your SaaS SEO efforts. You can start by monitoring the three most crucial metrics: rankings, organic traffic, and conversions.


The SaaS sector is expanding, as is the level of competition. While many new SaaS businesses may gravitate toward PPC and other paid marketing channels, you can make a significant impact by investing in SaaS SEO early on since it will pay off financially in the long term.

Mayur Bhatasana

Mayur Bhatasana is a Link Building Consultant for SaaS Companies and Content Marketer at Jeenam Infotech .he has covered a wide range of topics. Now, he is focussing on SaaS , Tech, Business, Finance, Design, ecommerce