How does SEO work? | The SEO necessary guide for beginners in 2023

Nowadays, almost all of our questions are answered by searching on Google. Therefore, it should be no surprise that website and entrepreneurs worldwide try their best to make their content searchable on Google. And that’s what SEO is: making changes to your content so that it ranks higher in search results.


What is SEO and how it work?

SEO is the process of preparing websites for organic (non-paid) search engine rankings. This is one of the most crucial marketing strategies for any business.

Google tries to display the greatest information accessible because it wants to give its users a positive browsing experience. Therefore, ensuring that search engines recognize your data as the best online resource for a given search request should be the main emphasis of your SEO efforts.

Why SEO is important?

Users are crucial, and most of them begin by searching, and that is the answer to why SEO is important?

However, Why is SEO important? SEO isn’t only a technical thing, right? I was told that a plugin existed for it. Why can’t Google and Bing just recognize my website?

Since the days of metadata, SEO has advanced significantly. There are many best practices that “should” be addressed by the developer or a plugin (or included in a framework—I’m looking at you folks, angular and react) but are frequently not.

The majority of websites today are actually more like applications than actual websites, and these applications often have a lot of sophisticated features that don’t always work well with search engines.

How Do Search Engines Work?

Robots are used by search engines to scan websites across the web to find out what information is on them and, ultimately, what the sites are about. In order to collect as much information as they can, these robots scan the code, grabbing any text, photos, videos, and other content that appears on web pages. 

They add those sites to their index after gathering sufficient data about the type of material present on each page and concluding that this information will be helpful to their searchers. 

It’s vital to remember that Google withholds information about its algorithm or method, making it impossible to determine what elements affect indexing and ranks. 

As a result, SEO isn’t an exact science, and even when it appears that all optimizations have been performed, it frequently necessitates persistence and ongoing tweaking to see benefits.

Type of SEO

We are going to discuss major 4 types of SEO in this section.

  1. On-page SEO

The process of modifying a page’s contents, labels, and inbound links in order to maximize visitors and search results is known as on-page SEO, sometimes known as on-site SEO.

In other terms, it’s a technique for improving the understanding of your website by search engines.

A search page’s top five organic results receive 67.60% of all clicks. Only 3.73 percent of the total comes from the next five. And from there, it falls. Thus, you must be right near the top if you really want traffic.

2. Off-page SEO

All external events that affect your site’s rankings are considered off-page SEO.

Here are some examples 

  • Backlinks,
  • E-A-T
  • Social media mentions
  • Backlinks

You definitely have a lot more influence over the on-page SEO, but you also need to keep a close eye on off-page SEO in mind if you want to succeed.

However, you should first concentrate on creating a solid, pertinent webpage that is thoroughly optimized for search engines before you start devoting a lot of time and money to link-building and site promotion.

3. Technical SEO

Technical search engine optimization (SEO) is the process of building and structuring a website in such a way that search engines can quickly browse, index, and display it. Technical SEO is only one aspect of the larger SEO picture.

The majority of marketers and company owners use technical SEO to increase the likelihood that their website will rank highly in search engine results pages (SERPs)

Technical SEO is a skill that takes time to develop; it necessitates a lot of research and trial and error.

4. Local SEO

A kind of search engine optimization (SEO) called local SEO boosts the visibility of your business in Google’s local search results.

Local SEO is beneficial for any company that has a specific physical presence or serves a specific region. 

Local SEO can assist you in expanding your business if, while searching Google for any relevant keywords for your company, a map with three entries displays beneath it (a situation known as a “map pack”).

What is black hat SEO?

Black hat SEO the word “SEO” refers to a group of procedures used to boost a website’s or page’s position in search results by abusing the search engines’ terms of service. 

Western films first used the phrase “black hat” to designate the “bad guys” from the “good guys,” who were wearing white hats. It’s now more frequently used to refer to people who use computers unethically, such as computer hackers, virus developers, and others.

What is white hat SEO?

White hat SEO is a technique of verified search engine tactics that are designed to better a website’s rank on any search engine result page.

Organic search results are those that show up on search engine results pages as a consequence of legitimate procedures rather than fraud or payment. 

The amount of available search results devoted to organic results is reduced as a result of paid advertisements and sponsored links being prominently displayed on search results pages, making top placement more desirable.

SEO tools

SEO tools offer information and warnings regarding your website’s general wellbeing and performance. 

They assist in identifying areas for improvement and flaws or problems that can prohibit you from ranking and gaining awareness in the SERPs.

Some helpful SEO tools are like,

  1. Google Keyword Planner
  2. Google Trends
  3. AlsoAsked
  6. RankMath
  7. Google Search Console
  8. Ubersuggest

SEO Success metrics

A metric is a numerical measurement of a single unique piece of data.

It is precise, unambiguous, and offers the little possibility for misunderstanding.

When you base your reports on metrics, you concentrate on tangible performance indicators that can be precisely assessed.

And while it can occasionally be challenging to pinpoint precisely which tactics if your SEO approach is complex are to blame for your outcomes, the results are purely dependent on easy-to-measure data points.

SEO Resources & Training

You must continually apply and refresh your understanding of search engine optimization’s best practices and concepts if you want your website to rank highly on Google or other search engines.

If you are thinking of learning about how to do SEO work? You must be aware of the following SEO resources & training.

Here you can learn more about SEO:

Top Forum to learn why SEO is important?

Final Takeaway

Do not be intimidated by the wealth of knowledge available on SEO. Professionals with every degree of SEO experience can move forward on our pathways. The world of SEO is a dynamic place, and SEO is an art and a technique that takes time to master.

Divyesh Bhatasana

Divyesh Bhatasana is a Founder & CEO of Jeenam Infotech who has a passion for helping customers as a Link Building Consultant.