Real Estate Link Building: 6 Proven Link Building Ideas To Get More Traffic in 2023


The power of relationships and digital networking intersect to open up infinite possibilities for the real estate sector. Real estate agents and businesses need a solid online presence in an age where the internet is king. 

Link building is one of the most important things you can do to improve your real estate website’s visibility, credibility, and organic traffic. 

By building links from reliable sources in an organized way, you can improve your search engine rankings, attract the right buyers, and build relationships that will help you in the real estate world. 

Mastering the art of real estate link building strategy is important if you want to be successful in the ever-changing world of digital real estate marketing over the long run.

SEO for real estate is a good and effective way to move up in search engine results. One study found that 15.8% of SEO leads turn into sales, while only 1.9% of outbound leads like direct mail or print ads did the same. Let’s talk more about what real estate SEO is, how to build backlinks, and how it will get you more traffic and buyers.

What is Real Estate SEO?


SEO is an important part of online marketing for all types and sizes of businesses. The same goes for real estate. Real estate SEO focuses on optimizing content and online visibility. 

The main goal is to get more clients through organic search results. Paid advertising might help bring in more visitors, but the return on investment isn’t nearly as good as what SEO can give.

A good SEO real estate link building strategy deals with the details of keyword optimization, user experience, content optimization, building quality backlinks, and more. 

Real estate SEO uses all these tactics to make a real estate website trustworthy and reliable, bringing in more organic traffic and helping it rank higher on search engines like Google.

What Are Real Estate Backlinks?

First, let’s agree on what we mean when we say “real estate backlink” so we can move on to discussing how to get more of them for your website.

Backlinks refer to inbound links from one website to another.

Regarding SEO (search engine optimization), having more relevant and high-quality backlinks will help your website rank higher in Google search results.

Backlinks from other real estate websites and blogs are the greatest backlinks for real estate websites.

These are referred to as Real estate backlinks.

Why Is Real Estate Link Building through Backlinks Important?


Links are an essential component of any website’s success. They help increase your website’s authority and exposure in search engines, allowing you to attract more visitors and develop your business.

However, gaining links can be challenging, especially for real estate websites, which are more competitive than other industries.

Furthermore, establishing contacts in the real estate market necessitates a creative real estate link building service that takes into account the following:

  • Your website’s semi-local nature.
  • Creating content that other real estate agents or websites will link to
  • The difficulties of avoiding “sameness” about the topic at hand

Without further ado, let’s get started on getting more high-quality real 

estate backlinks for your website.

Why is quality real estate link building strategy important?


Inbound links (also called Backlinks) have been one of the essential ranking factors ever since Google began using them, and this isn’t likely to change any time soon.

Not too long ago, getting connections was a game of numbers. Link outreach businesses still try to get a lot of backlinks, but only if they can do so without sacrificing quality or relevance. 

Building ties might seem strange as a real estate agent, but it is worth taking the time to learn about. Getting good links from other sites will help your search engine rankings, giving you more visibility and leads.

What Makes Backlinks Good?

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It’s important to focus on quality rather than quantity while building backlinks or real estate link building. You can have 10,000 backlinks, but if they’re low quality, they won’t do you much good. Google could punish you for engaging in “link schemes.”

Search engines tell the difference between links they think are good and links that are paid for or don’t make sense. Google says the following are examples of artificial links: 

  • Content with links that pass PageRank but are paid placements
  • Low-quality directory links
  • Secret links that have a lot of keywords or are of low quality can be put in a widget.
  • Comments with links on a forum or blog post 

What makes for high-quality backlinks in real estate now that you know what low-quality backlinks are? 

  • Domain Rating/Domain Authority: Domain Authority and Domain Rating. Most of the time, this number shouldn’t be less than 20 (Domain Rating) or 30 (Domain Authority). 
  • Site traffic: When building links, you should look at how much traffic a website gets before you try to get a link back to your site from that website. A good rule of thumb is that the site should get at least 1,000 new visitors each month, and you should be able to see that the number of visitors is going up over time. 
  • Sidebar links: Avoid sites that have links in the sidebar to gambling, forex, adult sites, scholarship sites, and other places known to be spammy. 
  • Categorization: Similarly, pay attention to the site’s groups, which are often in the sidebar. Do you see categories important to real estate professionals? Can you imagine how your real estate website would fit in with what’s already there? If that’s the case, this could be a good choice. 
  • Content of a high standard: “Content is king,” as we all know, but not just any content; only good content. So, you should look at how good the content already on the website is. Do they seem to have standards, or does it seem like anyone willing to pay can post on their site? 

Keeping all of this in mind, let’s look at ways you can build good backlinks to your real estate website by using real estate link building tips.

Read : How to Outsource Link Building: The Complete Guide [May-2023]

#1. Make Use of Your Current Network

The real estate market involves multiple parties to transfer property. Teamwork naturally allows you to promote yourself online and build real estate backlinks.

As a realtor with a website, you work with several lenders and title agencies. You can easily ask the website owner for a link since you already know them. 

#2. Analyze Your Competitors

When creating your first marketing plan, a good competitive analysis can save you time and money. It’s a good start, but your experience and data will change it.

For links for real estate professionals, you should select your top competitors for the terms/keywords crucial to your business and build a list. This could be one set per main page or several.

Do a Google search for your essential keywords and note the top 5 results. Next, analyze your competitor’s link profile.

#3. Assess Your Backlink Profile

Building backlinks using existing backlinks is easier. To identify those sites, create Google Search Console and Google Analytics accounts. 

GA also shows your website’s organic traffic sources. Use this to plan. Your top traffic sources may not be real estate brokers, but they may be high-quality and relevant. 

Lenders and brokers maybe your top referrers. Contact these website owners and ask for a guest post. Make sure your site’s backlinks operate. If not, repair them, but also contact the webmaster and offer your finest content. 

#4. Use testimonies and Reviews

PR campaigns are massive. However, other ways exist to get news and community websites talking about you. If they mention you, they will probably connect to your site. 

Do something different from other local real estate agents, and people will automatically post about it on social media. Social media backlinks may indirectly assist you in getting high-quality backlinks.

Journalists seeking real estate experts can use HARO. HARO backlinks are hard to gain, but if you’re strategic, you can earn a few high-quality ones. 

Check out this : Best 6 Alternatives To HARO (Help a Reporter Out) For Your Business

#5. Identify Your Niche

Mission statements, taglines, and other brand-focused marketing collateral are common. On a smaller scale, this real estate link building strategy can help create backlinks.

Your content should be useful and purposeful. Not all value is educational.

Products and services were designed for your target audience. 

Content aids recognition, consideration, and comparison. Transactional pages conclude the loop and solve their problem.

Link outreach requires that the link context match the buyer cycle. This promotes content and transaction pages.

#6. Geotargeted Content

Geotarget your real estate blog. Geotargeted content targets your area rather than its sector. 

Another benefit is that all your content that attracts links will likely rank. When homebuyers move to a new city, realtor sites with thorough advice on neighborhoods, schools, entertainment, and other important information are more likely to be contacted first.

Remarketing with this material can also help you establish an audience interested in your industry.

Good geotargeted content provides so many value-adds that your imagination is the only limit. Do it early and often.

Final words

You can use many methods to boost the number of visitors to your real estate website using backlinks towards it. Some examples are guest articles, interviews that lead to links, and references to your company in other articles.

Working with a trustworthy link-building company like Jeenam infotech LLP can help you speed up the process without adding any additional risk if you don’t have the time or interest to undertake link-building on your own.

Good services are not cheap because they don’t take shortcuts but will give you a good return on your money.

Divyesh Bhatasana

Divyesh Bhatasana is a Founder & CEO of Jeenam Infotech who has a passion for helping customers as a Link Building Consultant.