How to Outsource Link Building: The Complete Guide [May-2023]

SEO is a life-long job. As marketers, we are constantly evolving and adapting to changes in Google’s algorithm and the ever-changing landscape of the internet. One of the most important tasks we have to do as SEOs is to keep building links. Here is a guide on how to outsource link building and the advantages and disadvantages of link building.


Link building is crucial to internet marketing. Whether you are a blogger, a content marketer, or a video maker, you need to ensure that you get backlinks. It might be hard to get backlinks if you are doing it through manual efforts. It is time-consuming, and you will have to put much effort into it. On the other hand, you could use an automated process to get backlinks. Here is a step-by-step guide on outsourcing link building.

What is Outsourced Link Building?

Outsourced Link Building

Outsourced link building is working with an external agency or consultant to generate backlinks to your website. This can be done through various methods, such as guest blogging, directory submissions, and creating helpful resources.

Pros of outsourced link building 

There are some benefits to outsourcing link building, including:

Access to a team of experts: When you outsource link building, you have access to experienced professionals who know how to generate quality backlinks.

– More time to focus on other aspects of your business: link building outsource frees up your time so that you can focus on other aspects of your business.

– Cost-effective: link building outsource can be more cost-effective than doing it yourself since you don’t have to invest in the necessary tools and resources.

  • Link building outsource provides consistency: You receive consistent, reliable links when you outsource link building. Since quality links maintain search engine rankings, your site will be famous for longer.

If you’re considering outsourcing link building, be sure to do your research and choose a reputable agency or consultant.

Cons of outsourced link building

Outsourcing link-building has several benefits. It’s not always the best.

  • Obligations of the company: Agencies can help you develop strong relationships, but they may have other responsibilities. This challenging and laborious activity may demotivate specific agents. Your site may not rank well in SERPs.
  • Not customizable: Link building outsource loses control. Without control over aspects of your company, you may get unexpected effects.

The most important component of this procedure is creating a relationship with your link-building agency. Holding the agency accountable for link development and maintaining open communication helps maximize your outsourcing experience and lets the agency understand your goals.

How to Outsource Link Building?

How to Outsource Link Building?


Here are some pointers to get you started if you’ve decided to investigate the idea of working with an outside company after reading about the advantages.

1. Find out what you can.

Before hiring an agency, you should research to guarantee that you receive the best possible outcomes. Ensure that the person you hire is knowledgeable about search engine optimization, organic traffic, and keyword rankings.

Before engaging the company’s services, you can do this by checking for client reviews and testimonials online to see what previous customers have to say about the company.

You may also ask the agency for case studies to check through and see how they’ve helped other customers in the past.

2.  Know how much you should pay

You have to think about how much the link-building services will cost you. Find the best service provider by researching the many available packages. 

Make sure the less expensive service providers you hire can still deliver results up to your standards, even if you may be tempted to save costs in this way.

The process of link building is complicated, and as a result, you should avoid wasting your money on an agency that is not qualified. You must consider the whole expense of hiring a full-time link-building professional in-house or outsourcing the work to a third party.

3. Stay away from “black hat” SEO.

You don’t want to choose a company that promises the moon and then delivers using shady methods.

When they generate links for your company, Google sees them acting on your behalf since they are doing it in your name. If they are found to be doing unethical SEO strategies, then your company will be the one that suffers the consequences.

It’s just not worth the trouble.

Do some study on so-called “black hat techniques” and “red flags” to look out for a while investigating a company if you are confused about which strategies you should steer clear of.

If they do discuss it at all, they will try to conceal it by using credible terms. Inquire about samples of their work, and make it a habit to check their evaluations and testimonials from customers they’ve worked with in the past.

Regarding Google, buying backlinks is, at best, a suspicious activity; at worst, it’s unethical. Therefore, it is best to stick to the white hat technique.

4. Never make false commitments.

However, even if you have a lot of high-quality, relevant links pointing to your site, it doesn’t mean it will consistently rank well. You will get an impression of a group’s reliability because they do not make excessive promises.

In addition to this, you need to have an understanding of the process of link development. You will realize that experienced agencies are objective once you have asked them the relevant questions.

5. Learn to appreciate the method.

It is also beneficial to have a broad understanding of the logistics around the execution of link-building campaigns, such as the difference between organic and local link-building.

This comprehension will be invaluable when selecting a trustworthy and high-caliber agency.

When you inquire about their services or ask questions, they should detail each step required to complete the process.

Similarly, it will help you better understand what will be involved, even if you select a reliable agency. You will be aware of the amount of time and resources required, as well as the possible impact their job may have.

6. Get your goals straight (on both sides).

When it comes to the relationship that exists between an agency and its client, some expectations go in both directions.

When it comes to determining how everything is going to work, there are a few things that each side must have a mutual understanding of. That refers to the following:

  • What are your objectives, and what do you want to achieve by working toward them?
  • How frequently you will communicate with one another, and how you will do so.
  • How they will report on their achievements and how far they’ve come.
  • How regularly they will send you reports and updates.
  • When their deadlines are going to be.

They should comprehend your job priorities. Ask detailed questions before signing any deal.


With this guidance, you may research outsourcing link-building. You can find an agency like Jeenam infotech that has a suitable cost model, service connection plan, and process. Choosing the right agency is not something that should be done quickly.

Before entering into a signed contract with anybody, it is in your best interest to look into various choices, some of which you should explore in more detail. Because it is such a significant and expensive investment, your choice should not be made flippantly.

Divyesh Bhatasana

Divyesh Bhatasana is a Founder & CEO of Jeenam Infotech who has a passion for helping customers as a Link Building Consultant.