In the world of email marketing, two names often stand out: Klaviyo and Omnisend. These platforms are highly regarded for their effectiveness in driving ecommerce email marketing strategies. However, there is a prevailing myth that you need to spend a lot on email marketing to see significant returns. Today, we will debunk this myth by exploring how Omnisend offers great email marketing at affordable prices.
Who are Omnisend and Klaviyo built for?
Both Omnisend and Klaviyo position themselves as email marketing platforms specifically designed for ecommerce businesses. They integrate seamlessly with major ecommerce platforms like Shopify, Shopify Plus, BigCommerce, Wix, and WooCommerce. However, Omnisend has an advantage in terms of integration with Prestashop, Drupal Commerce, and Opencart.
Both platforms offer a wide range of third-party integrations, including loyalty and rewards programs, shipping tracking providers, and checkout services. They have similar features and capabilities, making it challenging to determine which platform is better suited for your needs.
Email marketing: Core functions and features
Source : brainpulse.com
When it comes to email marketing, both Omnisend and Klaviyo provide visual email composers that allow you to create engaging email campaigns. They offer a variety of templates to inspire your creativity. However, there are key differences in their email builders.
Klaviyo’s email builder allows you to add basic elements such as text, images, columns, buttons, and tables. While it is possible to create attractive emails with Klaviyo’s builder, certain ecommerce-related tasks, like creating unique discount codes, can be complicated. On the other hand, Omnisend’s email builder offers more customization options. It provides features like the Product Picker, which allows you to pull products from your store directly into your campaign. Additionally, Omnisend supports video integration and custom HTML for more advanced users.
In terms of email marketing features, Omnisend surpasses Klaviyo. Omnisend offers more ecommerce-friendly features, such as unique discount codes and gamification options. These features save time and enhance the effectiveness of email campaigns.
List building and subscriber acquisition
Source : sender.net
Building an email list is crucial for any email marketing strategy. Both Omnisend and Klaviyo offer features to help you grow your subscriber list organically. They provide targeted popups to convert website visitors into subscribers. However, Omnisend goes a step further by offering landing pages, which have been proven to have higher conversion rates compared to other types of sign-up forms. Omnisend also offers a gamified Wheel of Fortune sign-up form, providing an incentive for customers to subscribe.
Segmentation and targeting capabilities
Both Omnisend and Klaviyo offer powerful segmentation features to help you send relevant messages to the right audience. Klaviyo’s segmentation is robust, but the language used in their definitions can be confusing. Omnisend’s segmentation is more straightforward and allows for greater flexibility. It categorizes segments into profile data, campaign activity, and shopping behavior, making it easier to create targeted segments based on specific criteria.
Additionally, Omnisend offers integration with Facebook Custom Audiences and Google retargeting ads without the need for additional tools. This gives you more options for reaching your audience across multiple platforms.
Automation workflows: Driving personalized customer experiences
Automation workflows are where the differences between Omnisend and Klaviyo become more apparent. Both platforms offer powerful visual workflow builders with conditional splits and trigger splits. However, Omnisend takes automation to the next level by allowing you to add other channels, such as SMS and push notifications, to the same workflow. This enables you to create omnichannel customer experiences and engage with customers on their preferred channels.
Omnisend’s automation workflows also excel in tracking cart abandonment. It uses cookie-based tracking to identify users when they add products to their carts, allowing you to track and win back more abandoned carts. Klaviyo, on the other hand, identifies users only at the checkout step.
Customer support: Assistance when you need it
When it comes to customer support, Omnisend takes the lead. It offers 24/7 live chat and email support to all customers, regardless of their plan. Omnisend has even received a Stevie Award for its outstanding customer support. Klaviyo provides 24/7 email support for paid plans, but free users are limited to email support for the first 60 days.
Multistore accounts: Managing multiple ecommerce brands
For businesses with multiple ecommerce brands, Omnisend offers a more convenient solution. With Omnisend, you can manage all your stores in one multistore account, eliminating the need for separate logins and duplicate work across multiple accounts. Klaviyo requires a separate account for each store, which can be cumbersome to manage.
Pricing: Omnisend’s affordability
When it comes to pricing, Omnisend offers a more affordable option. Both Omnisend and Klaviyo base their pricing on the number of subscribers you have. However, Klaviyo’s pricing increases significantly when you add SMS functionality. Omnisend offers three main plans for growing ecommerce merchants, with the Standard Plan starting at $16 per month and the Pro Plan starting at $59 per month. Omnisend’s pricing remains competitive, even when considering the additional features and channels it offers.
An independent evaluation from G2.com
In an independent evaluation by G2.com, Omnisend comes out on top in various aspects. Both platforms are built for ecommerce merchants, integrate well with ecommerce platforms, and offer precise segmentation and automation features. However, Omnisend surpasses Klaviyo in terms of pricing, email capture options, and automation capabilities. Omnisend’s omnichannel customer experience and budget-friendly SMS pricing make it a clear choice for those looking to grow their online store.
When choosing an email marketing platform, it is essential to consider your specific needs and goals. While both Omnisend and Klaviyo offer powerful features for ecommerce email marketing, Omnisend stands out with its affordability, extensive feature set, and exceptional customer support. By choosing Omnisend, you can unlock the full potential of your email marketing strategy and drive sales on autopilot..