9 White Hat Link Building Techniques That Work (We Tested Them in 2023)

The group of accepted search engine optimization techniques known as “white hat SEO” is used to raise a website’s position on a search engine results page.

It carefully follows search engine guidelines and terms of service and focuses on human users rather than search engines.

The crucial Google algorithm favors some SEO techniques while penalizing others. White hat techniques might raise the page rank of your website.

Are you searching for effective white-hat link-building techniques to increase traffic to your website?

If so, you should read this tutorial.

In this article, we’ll explore tested techniques you can use straight away to develop high-quality backlinks that will send visitors to your website.

What is Link-Building Technique?

An SEO strategy called “white hat link building” intends to boost the authority and organic search rankings of your website.

It includes producing excellent content and contacting other websites to obtain an inbound connection from them.

White hat backlinks are those generated in line with Google’s rules. Black hat link building, on the other hand, is spammy or an attempt to manipulate the system and is against Google webmaster rules.

By offering value and creating content that is relevant to search intent, you may develop a brand that ranks for significant organic keywords; white hat link building relies on long-term search engine optimization results.

#1. Create Unique Content

content marketing for link building


Content is important in terms of search engine optimization.

If you regularly post quality content to your website, you’ll soon be at the top of Google’s first page. Fortunately, publishing good content is easier than it might appear.

All you have to do is make certain that each piece of content you share meets the three characteristics I’ll provide below:

  • Rich Content

Avoid producing generic content if you want to rank higher on Google. Good content is 100x easier to advertise. Links to unique topics are very useful.


In-depth content and rankings have a significant relationship, according to recent research on search engine ranking variables.

With those words:

Today’s high-ranking content covers a complete topic on one page.

You can use content creator tools for creating specific niche content.

For example, Technical skills. While this sounds like a seemingly small niche, and there might not be 2000+ blogs directly on Technical skills, there are over 2,95,00,00,000 unique pages discussing the topic.

In this way, you can generate relevant content in your interested niche.

  •  Meets with user intent

Google can determine whether users are pleased with a specific set of search results thanks to an AI tool dubbed Google RankBrain.

With those words:

If your content fulfills user needs, Google will rank you higher in search results.

  • Excellent readability and user experience

Google, as I just indicated, keeps a careful eye on how visitors use your website.

Google is very focused on one issue in particular.

The length of time visitors spends on your page.

You can anticipate a decline in ranks if Google discovers that visitors are leaving your site after a little period.

So, how do you attract visitors to stay on your site longer?

Here are two easy suggestions that work:

  • Write an introduction first that is brief and to the point.
  • Next, make sure that your writing is incredibly simple to read.

#2. Guest Posting

guest posting link building strategy


One of the most efficient methods of link building is guest blogging. It goes beyond simply obtaining a link. You develop a relationship with other website owners by writing a guest article.

You will obtain recognition, promotion, and a solid backlink that will aid in the authority building of your website. It was the most successful link development strategy out of the 800+ SEO experts we surveyed for our state of the link-building report. 

Numerous websites accept guest posting. Make a list of all of them. Now write to website owners to let them know that you read their posts frequently and would want to participate as a guest author.

Write some effective and helpful content for them after doing some headline brainstorming for the blog.

Make sure you are not advertising your business or yourself when you write a guest post.

#3. Broken link building

This strategy is contacting a website that has an external link that is broken and asking that they replace it with a link to one of your pages.

It only makes sense to replace the broken link with yours if your page is a reliable resource on the subject to which they were previously connecting.

This strategy works so well because it offers the websites a great deal of value by assisting them in fixing a problem with their website and enhancing the user experience for their viewers.

Finding these broken links is, of course, the trick with this strategy.

Here, you have a few choices to consider:

  1. You can search for websites with broken links and use the resources on your website to recommend appropriate replacements.
  2. You can search for one dead page (404) that used to receive a lot of links, build a better, more pertinent version of the article or offer, and then contact the people who connected to the original item.

You can begin working on your outreach once you’ve determined the target websites and have your content ready.

Ensure that your email is succinct and helpful rather than being written with the intention of obtaining a backlink.

#4. Discover the possibilities for backlinks from your competitors

This is a sophisticated method of obtaining backlinks for your company. For site audits, a variety of technologies are available, including Ahrefs and Semrush.

You can check your rivals’ websites and examine the backlinks coming from them. One of the greatest tools for this is Semrush.

You can enter your list of competitors to view the backlinks. Export these data as an excel file after filtering them to show only DoFollow links.

Remember this thing always links are free to use. Not even if the webmaster demands $50 from us.

#5. Link Exchange

Link exchange is the act of websites exchanging links with one another to boost traffic and page ranking. Swapping backlinks, reciprocal links, and link partnering are other names for it.

A traditional link-building technique to raise a website’s ranking is link exchange. As is common knowledge, link popularity is significant in digital marketing.

SaaS Link building is a strategy used by webmasters and many other website owners to promote their sites to the main search engines.

Link exchange is not always successful. They have the disadvantage of sending potential clients away from your website before they have had a chance to fully investigate it.

Here are the ideal practices for managing link exchange that will have a good effect on the SEO rankings of your website.

  1. Make partnerships with highly popular websites.
  2. Choose websites with high-quality content that is relevant to your business, will be helpful to your visitors, and will make fantastic partners for link exchanges.
  3. Pick websites that aren’t your key rivals and keep them high-quality with respectable SEO rankings.
  4. Make contact with websites that have similar keyword rankings to your own.

#6. Create a blog

Create blog

Source: freepik.com

Create your blog and share new content frequently to keep it active. Create quality content that will benefit your leads and customers.

Promote your content on your blog to make it more social. A wonderful method of content marketing is this.

You should share material that is relevant to your business, well-structured, and meets user experience requirements.

Make it more visually appealing to keep your audience interested.

Add social sharing buttons so that your audience may tweet or share valuable information on their networks. This will help you build backlinks for your website and improve its rating.

#7. Building a Network

When new changes appear, building stronger relationships with other websites can help you get access to relevant inbound link requests and increase the chances that those requests won’t be ignored.

An ability that is incomparable is networking. Your network’s size and availability will determine how many opportunities are available to you that you may not even be aware of.

#8. Publish a testimonial

testimonial link building

Source: searchenginejournal.com

Reviews and testimonials provide evidence of a company’s reliability.

Many companies provide you the opportunity to write about your experiences with their goods and services in exchange for a connection to your website or blog. Both parties benefit from it.

Find well-known companies and websites, review their goods and services, and gain some useful backlinks for your company.

#9. Business Listing 

business listing link building

Source: www.searchenginejournal.com

The best strategy for small businesses to gain backlinks is to list their company in local directories. Additionally, Google offers free company listings.

There are numerous local directories where businesses can be listed. Yellow pages, Bing, Yahoo, Facebook, Yelp, TripAdvisor, Google My Business, and many others.

Look them up and submit your company information. You may increase traffic to your website and acquire backlinks by listing your company.

Looking for White Hat Backlinks?

White hat link-building strategies are the best way to increase website traffic and SEO ranking.
Our link-building services at Jeenam Infotech are a tested way to raise your website’s SEO rankings. We not only provide a wide range of services that are guaranteed to fit just about anyone’s budget, but we also have a staff of experts in the field who can support you in getting the outcomes you want.

Mayur Bhatasana

Mayur Bhatasana is a Link Building Consultant for SaaS Companies and Content Marketer at Jeenam Infotech .he has covered a wide range of topics. Now, he is focussing on SaaS , Tech, Business, Finance, Design, ecommerce