Influencer marketing is far more than a conventional type of advertising in the ever-evolving world of marketing methods. It’s a potent tactic that enables you to connect with a new group of people. As a means of audience integration and engagement, it is now crucial for companies. One of the best ways to market and advance your brand is through it.
It is anticipated that influencer marketing will increase from $1.8 billion in 2016 to $17 billion in 2022. It’s a tactic that aids in increasing the visibility of your brand. Shopify estimates that 38 % of online shoppers believe the branded material that influencers are marketing, while 61 % pay attention to their advice. Additionally, 59 % prefer to conduct their research online as opposed to speaking with a sales representative because the latter pushes a sales agenda rather than offering assistance, according to Forrester.
So, precisely how do you approach influencer marketing, and what are the pitfalls to watch out for?
What is Influencer Marketing?
A brand works with an online influencer to promote one of its goods or services through an influencer marketing strategy.
Some partnerships between brands and influencers in influencer marketing are less concrete than that; they merely aim to raise brand recognition.
PewDiePie, a well-known YouTuber, served as an early example of influencer marketing. He collaborated with the creators of a horror movie set in the French catacombs beneath Paris to produce a number of movies in which he overcame problems there. It earned almost twice as many views as the movie trailer and was the ideal content for PewDiePie’s 27 million members. Everyone gained.
That serves as a straightforward illustration. Even if the pitch consists of a series of ten-minute videos rather than a thirty-second television spot, it’s simple to picture a celebrity working with a brand to promote a product.
However, if influencer marketing strategy didn’t have a far wider range of applications, nobody would be talking about it, and you wouldn’t be looking for it on websites defined as the Influencer Marketing platform. And that term, influencer, is the key.
Facts and figures on Influencer Marketing
- Influencer marketing will be worth $17 billion in 2022.
- Companies achieve a $5.78 ROI for every $1 invested by using influencer marketing.
- Searches on Google alone for the term “influencer marketing” have increased by 465 % since 2016.
- Influencer marketing strategy is regarded as an effective marketing strategy by 90% of study respondents.
- 65% of businesses use Instagram influencer marketing
- More than 1300 platforms and firms with an emphasis on influencer marketing have entered the market in the last five years.
Benefits of Influencer marketing
When was the last time you stopped to look at a display advertisement during online browsing? Most people simply click through and no longer even pay attention to adverts.
Many people who do notice them find advertising so annoying that they choose to install ad blockers in order to get rid of them. You should think about an influencer marketing strategy for your brand for the following reasons.
Increases awareness of the brand
Influencers who have been paid to promote the brand will do so. They might even decide to shoot a few of your products to advertise your company and its goods.
They might share images or videos of themselves utilizing your service or items on their popular social media profiles.
For instance, the meal package company Hello Fresh has collaborated with a variety of influencers. From superstars to well-known foodies like Emilie Hebert, everyone is aware of the influencer game.
They own a 52 % influencer share, demonstrating the brand’s dominance over its rivals.
Influencers on social media have a close bond with their fans. They enjoy the trust of their audience and are more likely to heed their advice.
For instance, a business or product gains credibility right away when a celebrity endorses it. Similar to this, when you acquire an influencer to speak about your brand, it helps your brand gain credibility and trust from the general public.
Reach out to a larger audience
With an influencer marketing platform, you may connect with both your target market and additional market groups.
This enables you to establish connections with a larger audience and eventually expand your clientele. Here’s yet another superb illustration of influencer marketing done right.
Timex was able to reach a larger audience and increase interaction by 7 % during the campaign with the aid of 22 influencers, who had an approximate following of 85,000, respectively.
You can develop campaigns, choose influencers, send outreach, and handle payments with the help of Intellifluence, a cost-effective end-to-end influencer marketing platform.
You can quickly construct an influencer marketing strategy using the campaign wizard at intelligence.
Do you intend to repeat this campaign in the future? To save time, Intellifluence makes it simple to duplicate or update campaigns.
By making it simple to locate qualified influencers that match your campaign requirements with Intellifluence, you can avoid wasting time approaching the wrong people.
Influencer outreach is a potent substitute for traditional advertising and a very successful method for establishing trust and raising brand awareness.
Reaching out to someone who has the ability to influence members of your target audience is the aim of adopting an influencer outreach technique.
This kind of person may influence others to pay attention to and respect their point of view. By contacting these people, you might be able to obtain someone who the people you are trying to reach already respect and trust to promote your business.
The appropriate people must be chosen, and they must be approached in the correct way as part of a planned and thoughtful approach to influencer outreach.
Opinion leaders and marketers need to engage in complementary activities for an influencer marketing strategy to be successful. The leading influencer marketing company in the world, jeenaminfo is tasked with keeping an eye on everything and directing all parties involved toward a shared goal.